Build customer-centric products

World’s most flexible prioritization, roadmap, and changelog tool.
Upvote features, define a roadmap, and present product updates. Let’s lift your product!

Get started Book a demo

Free 30 day trial. No credit card is required.

Prioritizing what to develop next inside your product is hard. You need to balance your strategic goals and customer requests.
Not only that, but it’s even harder to keep track of all wishes and comments from your beloved customers.

ProductLift is a tool for product & marketing teams that solves these problems by letting you prioritize your roadmap in real-time with live user feedback, create changelogs, sharing your roadmap, and see an overview of everything that has been developed so far.

With the easy-to-use and ultra-flexible prioritization software tool, you’ll spend less time managing tasks and feedback, and more time focusing on building great products!

Centralize Feedback

Unify feedback from forums, social media, email, and more

Collect customer input on your product. Let customers request new features or add them yourself. Receive votes on each feature and add comments. Learn from your users.

Related features

  • Vote on behalf
  • Spam detection
  • Duplicate detection
  • References (e.g. phone calls or social media posts)
  • No account required
  • Feedback widget to add inside your product (coming)
  • Chrome extension to capture feedback (coming)

Prioritize Features

Know what to build next based on user insights and company priorities

Replace subjective guesswork with data-backed customer feedback. Use ProductLift to learn which product features are important within minutes.
Understand what you and your customers need, engage them in the development lifecycle, focus on their needs first – then build next!

Related features

  • Flexible prioritization criteria. Easy to understand.
  • Prioritization graph
  • Categories
  • Align with strategic priorities (coming)

Validate Ideas

Have feature-focussed conversations

Figure out the reason why behind feature requests. Understand what your customers really need.
Add internal comments only visible to your team members to discuss internally what you think of the feedback.

Related features

  • Internal comments
  • Pinned comment
  • Email questions
  • Attachments
  • Lock conversations

Build Roadmaps

Develop and communicate your roadmap

Get everyone on the same page with your product roadmap. Categorize approved features into a well-planned, organized list.

Related features

  • Custom sections (e.g. months, quarters, sprints, other)
  • See who voted on a feature
  • Tags (coming)
  • Merge & split (coming)

Announce Updates

Communicate product improvements

Automatically email updates for new features that customers love. Keep interested users informed.
Keep and share a changelog of new developments.

Related features

  • User's notification area
  • Automatically email voters
  • Changelog widget to add in your product (coming)
  • Send update emails to all customers (coming)


Hyper flexible for your product's needs

ProductLift is the most adaptable and flexible product management software available today. Discover, learn, plan and deliver – your way – inside your fully customized product portal.

Related features

  • White label
  • Private portals
  • Custom domains
  • Custom statuses
  • Custom tabs & sections
  • As many roadmaps, changelogs, and voting boards you like
  • Custom CSS
Get started Book a demo

Free 30 day trial. No credit card is required.

Features to love in ProductLift

We're here to help you understand feedback and improve your product in a smart and efficient way.

Internal comments

Drop internal notes for the team. Hidden from customers.

Prioritization chart

Set prioritization criteria per idea and combine this with the number of votes in a graph. This helps you to visually identify quick wins and the best ones.

Vote on behalf

Cast a vote for your customer. Even though they are not yet active on the platform.


References can be used to inform people online. E.g. a specific Tweet of a person addressing the feedback.


Hide ProductLift branding.

Pinned comment

Pin comment to the top of the comment list.


Add an attachment to ideas. These are hidden from your customers, but you can share the URL with them.

Notifications area

Customers have an overview of all notifications inside ProductLift. They can easily see which ones are unread.

No account required

Customers do not need an account before adding their feedback.

Duplicate detection

ProductLift notifies your customers if other ideas seem similar.

Private portals

Only allow registered customers to add and see feedback. Receive accepts for new signups.

Email reports

Get periodic reports about what has happened on your platform (new ideas, comments, signups, etc)

Notify voters

Inform all followers about progress made, or ask them a question. They can also follow updates in the notifications area.

User profiles

Customers have their profiles where they can see which ideas they follow.

Custom domain

Use your domain for ProductLift.

Lock conversation

Stop comments on an idea.

Get started Book a demo

Free 30 day trial. No credit card is required.

Customer case: Boei

Handling customer feedback from multiple channels

For Boei, we get feedback from many places such as AppSumo questions & reviews, Twitter, Facebook, Email, WhatsApp, and many more. We wanted to share something back with our customers to close the feedback loop. At ProductLift, we capture the customer's feedback and share a link back to the request. This way, they can always see the latest status. It also shows others that we take feedback seriously. For some demanding customers, we actively ask them to drop feedback directly in ProductLift.
The awesomeness in ProductLift is that we can define our custom process. New feedback is coming into a hidden tab and we can review it before adding it to our wishlist.

We like that we stepped into data-backed feedback.
This way we know exactly what most of our customers think is important.

Ruben Buijs Founder Boei

Prioritizing new developments

Boei is getting a lot of feedback requests mainly for new integrations and some for new features. We put all of these requests on the Boei wishlist. Customers can vote and comment on these, and the most important ones are popping up. We like that we stepped into data-backed feedback. This way we know exactly what most of our customers believe is important.

For prioritizing, we look at a couple of factors. We look at the votes that each feature has. Next to this, we also look into the amount of effort something takes (we guestimate this using T-shirt size). We not only look at items that customers believe are important, but we also add some items that help us to reduce support tickets. To finalize the roadmap for upcoming period, we select what we think fits in a quarter.

We previously made a roadmap on months, but we believe that quarters is working better for us.

Informing customers about progress

When a new feature is finished, we want to get customers using that right away. We also believe it makes sense to not immediately throw it to everyone, but start small. So we start informing customers that have voted for the new feature. After they have used it for a couple of days without issues, we can communicate it more broadly to all of Boei's customers.

When we update the status from wishlist to roadmap, we send a status update email to the voters. Here we tell them a bit more about what to expect. When we finish development, we share a status update email, and create a comment. In the status email we explain a small piece and refer to the comment. The comment contains all of the information to get people using the new feature or integration. This helps users to adopt it. The comment is also used for the changelog (can be tagged), so it serves a double purpose.

Scaleable & future-proof customer feedback



Receive a request and reply "I have shared it with the dev team".
Leaving the customer with very little information or next steps.

With ProductLift

With ProductLift
  • Receive a request and reply "Here is a link where you can track progress, discuss with others. We will automatically inform you on major updates.".
  • Providing clarity on how user feedback is used during the feedback process. Close the feedback-loop.


Prioritizing roadmap items based on feelings from what you know about the marketplace.

With ProductLift
  • Use data-backed criteria to prioritize your roadmap. ProductLift allows you to understand what customers really care about.


While growing strongly, your feedback method does not scale.

With ProductLift
  • Ask customers to look into your product's wishlist, vote for the items they love. And, add items they think are missing.


Add requests to a private Excel or Google Sheets doc.

With ProductLift
  • Add requests to ProductLift and allow customers to do the same.
  • Invite the customers to your platform and vote on their behalf.
  • Stop adding the same ideas with Duplicate Detection.
  • Let users to vote on the items they love.
  • Keep a private section for a pre-review or other stages (if you fancy).


Have no roadmap or a roadmap in Trello.

With ProductLift
  • Have a professional roadmap in your branding that is tied to real customer feedback. Showing customers you love them.


Gathering ideas into one spreadsheet where conversation tagging is becoming a mess.

With ProductLift
  • Gather, manage, and prioritize all feedback and ideas in a single location. And, in a structured way.


The team has finished a feature and wants to gather initial feedback. Search emails and documents to find out which customers requested it.

With ProductLift
  • Know exactly who wants which feature and immediately have an interested audience.
  • Inspire users to vote for items that they did not think about yet.